When you teach women that they are the same as men, then there are consequences. Making them into masculine not-women is just the first.
Women begin to think they should perform an ersatz masculinity. This is pronounced in corporate or military situations, where rank matters. How can a promoted woman give orders to a man? Only by performing masculinity. Then, if you fix the game so these not-women can win with less effort than men, which in most scenarios is the only way they can, it gets worse.
As a result the route to success success becomes ‘being masculine’ when it should mean ‘being a great mother’. The more masculine women are, the more success they are likely to be given, in our culture, while motherhood is decried as an impediment to their ‘careers’. (By which they mean ‘jobs.’ Equality of exploitation in wage-slavery, what a victory.)
But at the same time, masculinity repulses men and mothering qualities attract them. (see Freud.) So men begin avoiding these women as sexual partners. I mean, who the fuck would marry Cathy Newman? So career success, for women, increasingly equals ‘catastrophic personal life.’